Study aims to pinpoint reason behind Google’s search dominance – Emerging Tech Brew
Between the rise of AI-powered competitors and a landmark antitrust ruling, Google has faced unprecedented threats to its search dominance in recent months. And yet people are still googling, for now—the tech giant remains the No. 1 player in the search space.
As the courts are set to decide on how to break Google’s search stranglehold, a new study from the National Bureau of Economic Research (NBER) takes a look at some of the factors that have sustained Google’s market power for the past couple decades.
The researchers recruited more than 2,000 people and studied their search habits for a period of two weeks, offering certain segments cash rewards to switch to Microsoft Bing or asking others to make an active choice rather than sticking with a default engine.
The authors found that users who were paid to switch to Bing had a more positive opinion of its quality after the two weeks were up, and a third even chose to continue using it. Removing Google as a default option and…
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source: https://news.oneseocompany.com/2025/02/13/study-aims-to-pinpoint-reason-behind-googles-search-dominance-emerging-tech-brew_2025021360154.html
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