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RICHLAND, Wash.-The technology behind web search engines is useful for more than tracking down your long-lost buddy or discovering a delicious new recipe. Technology based on search engine algorithms might also help keep the lights on, the water running and the trains moving during an emergency. Scientists at the Department of Energy’s Pacific Northwest National Laboratory have shown that the a...

Microsoft is experimenting with a new Local business tag that appears on some sponsored listings in Bing search results. This tag could potentially give nearby advertisers an edge in capturing local customer attention. The big picture. Microsoft is simultaneously testing additional blue tags for other valuable attributes: Made in the USA highlighting domestic products. Deal flagging special ...

Just like a deep “spring cleaning” clears out the clutter after a long winter or a rejuvenating scalp massage melts away stress after a tough work week, we all need a refresh occasionally. The same goes for your website – which can quickly get cluttered with outdated, unoptimized content. That’s why taking the time to reset, refresh, and re-optimize your content is so important. A content refre...

Fabrice Canel from the Microsoft Bing team told SEOs that instead of focusing on traffic and rankings, they should focus on conversions and click value. He said on X, “SEOs should focus on conversion.” He added, “What’s the quality & conversion value of these clicks/searches? How many of these clicks/searches are useless?” Why? Well, Fabrice wrote, “As AI technology advance, the value of cl...

For more than two years, a new concept has been emerging called Agentic SEO. The idea is to perform SEO using agents based on language models (LLMs) that perform complex tasks autonomously or semi-autonomously to save time for SEO experts. Of course, humans remain in the loop to guide these agents and validate the results. Today, with the advent of ChatGPT, Claude, Gemini, and other powerful LL...

Imagine you own a restaurant and you get all your reservations online through your booking system; you even tell people to book online when they call, via an automated message. But then, all of a sudden, Google decides to hijack that booking link and replace it with Google Assistant’s calling feature. So instead of Google linking to the booking system you selected, let’s say OpenTable booking i...

Google has switched from updating its googlebot.json file, the file that contains the list of IP addresses Googlebot uses, from weekly to daily. Gary Illyes from Google said this was done based on feedback from the community. Gary Illyes wrote on LinkedIn: Based on feedback from large network operators, we changed the refresh time of the JSON objects containing the Google crawler and fetcher I...

Back in 2018, it seems that Black Panther played by Chadwick Boseman and Tony Stark, played by Robert Downey Jr. were at the Yahoo offices. This is an old photo I found on Instagram that were associated or tagged at the Yahoo office. Maybe it was tagged wrong? Here is the photo on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos ...

https://news.google.com/rss/articles/CBMieEFVX3lxTE5salBVdlBkMzlMQXcycE5kOG55NlBSWHdzOUExdjE0Y3hJVXloT1dmWUMwTmo1eXphdzJZaF9xMHFmWGtueGJUM0EyUmwyUWhpT0JHRThCUEV1ZWFkMkxHcE9PQzVNY1ExX0NkQm9BMFFSN3VTbUR4Yg?oc=5The post Top SEO Podcasts For 2025 – Search Engine Journal first appeared on One SEO Company News.

Inference models are priced at half the price for performance equivalent to DeepSeek Non-discriminatory models are ahead of GPT 4.5 Baidu, China’s largest search engine company, has announced two new artificial intelligence (AI) models, including inference models. Baidu explains that it offers an inference model with performance similar to that of DeepSeek R1 at half price. According to Reuters...