Generative AI use surging among consumers for online shopping: Report – Search Engine Land
Traffic from generative AI surged to U.S. retail sites over the holiday season and that trend has continued into 2025, according to new Adobe data.
Between Nov. 1 and Dec. 31, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday).
This trend continued beyond the holiday season, Adobe found. In February, traffic from generative AI sources increased by 1,200% compared to July 2024.
The percentages are high because generative AI tools are so new. ChatGPT debuted its research preview on Nov. 30. 2022. Generative AI traffic remains modest compared to other channels, such as paid search or email, but the growth is notable. It’s doubled every two months since September 2024.
By the numbers. Findings from Adobe’s survey of 5,000 U.S. consumers found AI generates more engaged traffic:
- 39% used generative AI for online shopping, with 53% planning to do so in 2025.
- 55% of respondents) use generative AI for conducting research.
- 47%…
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source: https://news.oneseocompany.com/2025/03/17/generative-ai-use-surging-among-consumers-for-online-shopping-report-search-engine-land_2025031760456.html
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