Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1) – Search Engine Journal
For more than two years, a new concept has been emerging called Agentic SEO.
The idea is to perform SEO using agents based on language models (LLMs) that perform complex tasks autonomously or semi-autonomously to save time for SEO experts.
Of course, humans remain in the loop to guide these agents and validate the results.
Today, with the advent of ChatGPT, Claude, Gemini, and other powerful LLM tools, it is easy to automate complex processes using agents.
Agentic SEO is, therefore, the use of AI agents to optimize SEO productivity. It differs from Generative Engine Optimization (GEO), which aims to improve SEO to be visible on search engines powered by LLMs such as SearchGPT, Perplexity, or AI Overviews.
This concept is based on three main levers: Ideation, Audit, and Generation.
In this first chapter, I will focus on ideation because there is so much to explore.
In our next article, we will see how this concept can be applied to auditing (full website analysis with real-time…
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source: https://news.oneseocompany.com/2025/03/17/agentic-ai-in-seo-ai-agents-workflows-for-ideation-part-1-search-engine-journal_2025031760451.html
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