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If users don’t interact with your page in Google’s search results, Google may remove that page from its results – or possibly even its index. That’s according to a recent short video Google’s Martin Splitt posted on the Google Search Central YouTube channel. This information confirms what Google said in their recent (since 2019) communication and once again with the Navboost details from the DO...

Microsoft has confirmed it uses schema markup to help its LLMs (large language models) understand your content. There has been a debate around if AI models and LLMs use schema or structured data, and at least Microsoft has confirmed they do. Source. Fabrice Canel from Microsoft’s Bing confirmed this while on stage at SMX Munich the other day. David wrote, “Fabrice Canel confirms that schema mar...

SEO keeps evolving faster than most of us can handle. If you’re finding it hard to keep up with all the changes in search, you’re not the only one. I’ve talked to dozens of marketing teams this quarter, and they all tell me the same thing: the old SEO playbook just isn’t working anymore. Whether you’re running your company’s search strategy or working with clients, you need a smarter approach t...

Reddit’s presence in Google Search has surged over the last year, largely thanks to the Google-Reddit content licensing deal. As a result, Reddit threads are claiming prime real estate in search results, often outranking brand websites and even original content sources. While Reddit isn’t new, its growing influence has put it back in the spotlight. Yet many marketers either overlook Reddit enti...

Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative. However, as competition heats up and audiences saturate one PPC platform, acquisition costs typically go up. This is when social-first advertisers might start to explore a different channel, like Google Ads. Google’s advertising ecosystem is based on search intent, which fundamentally dif...

New Delhi [India], March 20: Zordo Technologies has unveiled Retifo, a revolutionary private Indian search engine created to tackle emerging issues of online privacy and data security in today’s digital world. Retifo is a private search engine, i.e., it does not store, monitor, or record users’ personal information or their search history. Unlike most search engines that heavily use user inform...

Key stat: Google still dominates search in the US with 87.3% of the total referral traffic, according to February data from StatCounter. Beyond the chart: US search ad spending will grow 12.2% this year to reach $144.1 billion, according to our November 2024 forecast. Only 20% of US consumers desire a greater use of AI-driven search engines, per a February report from adMarketplace. Use this...

The Food Standards Agency (FSA) has partnered with AI firm Aiimi to roll out a workplace search engine to find information from its vast data estate. It has been developed under a two-year agreement, which could be extended up to five, to help FSA staff in processing new food product applications and identifying food safety risks. Aiimi’s technology can classify and bring together information w...

I normally don’t do standalone software and app reviews here. I tend to focus on those in my hardware reviews. But I discovered two apps that have improved my life immensely, Kagi Search and Zen Browser. Since I do reviews for a living and many of you come to me for the latest and greatest. I thought I’d drop a short combo review of these two apps. Advertisement Estimated reading time: 8 minute...

The European Commission has issued a stern warning to tech giants Google and Apple, accusing them of violating the Digital Markets Act (DMA) in what could lead to significant penalties and changes in how these companies operate in Europe. On March 19, 2025, the Commission announced preliminary findings suggesting that Google’s search engine practices might breach the DMA by favoring its own ser...