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Google One AI Premium subscribers can start testing the tool today. Google is shaking up Search. Again. Nearly a year after the company rolled out AI Overviews to everyone in the US, it’s preparing to add a dedicated AI tab to its search engine. AI Mode is powered by a Gemini 2.0 model Google has trained to find and organize information out on the web. Its findings are then presented in an inte...

AI Chatbots Are Devastating Website Traffic Wednesday, March 5, 2025 Contrary to promises made by AI companies, AI chatbots are proving to be a poor substitute for web search when it comes to driving traffic to sites. Web search has been the driving source of traffic to websites, large and small, for decades. Once of the major concerns many publishers had with AI is whether it would devastate...

If you think that Search campaigns in Google Ads are still a text-only ad format, you are missing out! Image assets for search campaigns are a relatively new Google Ads feature that can help boost your click-through rate (CTR) and stand out from your competitors. Here’s what you’ll learn in this article: What are image assets for search campaigns? Eligibility requirements for image assets How ...

Are you new to the world of PPC? If so, welcome! We’re thrilled to have you on board. A career in paid search offers exciting opportunities for growth, creativity, and making a real impact on businesses. Let me tell you, starting out in 2025 is a whole different ballgame than when I first started in PPC. In those days, we managed accounts overflowing with millions of keywords, manually adjusted...

Image: Referral traffic to some websites has fallen 96% since AI-powered search was introduced Analysis shows a massive fall in traffic to publishers’ websites since the advent of AI search. A new report has exposed the stark reality behind AI search engine promises, revealing a plunge in referral traffic for publishers and a surge in covert website scraping by AI giants like OpenAI and Perplex...

Google announced a number of updates to Google Shopping and Search with AI enhancements and expansions. Specifically rolling out vision match, a new try out new looks feature and expanding the try on feature to more clothing. With vision match, Google had this in beta in the SGE days, and they didn’t call it vision match but now they are, at least publicly. Now vision match is available on Goog...

Google today rolled out new AI-driven shopping features to help users visualize and try on fashion and beauty products virtually. These updates aim to make online shopping more interactive and personalized. Key features: Vision match. Users can describe desired clothing items and AI generates visual suggestions with similar shoppable products. For example, search for a garment, scroll to “Can...

Alphabet’s Google met with President Donald Trump’s government last week and urged them to back away from a push to break up the search engine company, according to a person familiar with the matter. The Justice Department is currently pursuing two anti-monopoly cases against Google – one over search and another over advertising technology. “We routinely meet with regulators, including with the...

Google is beta testing Creator Partnerships in Google Ads. This new feature lets advertisers find and promote high-quality YouTube Shorts featuring their brand. How it works: Advertisers can discover Shorts videos from YouTube creators that mention their brand or products. The feature is powered by BrandConnect, Google’s creator marketing platform. Once enabled, Creator Partnerships can be acc...

A new study by SE Ranking examines how AI search tools handle Your Money or Your Life (YMYL) queries. The research compared Google AI Overviews (AIOs), ChatGPT, and DeepSeek across 40 health, legal, financial, and political queries. This study is similar to one published by SE Ranking in October. The key difference is that this study examines multiple tools, whereas the October study focused so...