Social search is Gen Z’s Google: Are you visible where it matters? – Search Engine Land
The way people search for information is changing, and Gen Z is leading the shift.
Instead of turning to Google, they’re searching on TikTok, Instagram, YouTube, Reddit, and Discord for everything from product recommendations to restaurant reviews and how-to guides.
This isn’t just a trend – it’s a fundamental shift in digital discovery.
- Google usage among Gen Z has dropped by 25% compared to Gen X, a 2024 Forbes study shows.
- eMarketer reports that 46% of Gen Z and 35% of millennials prefer social media over traditional search engines.
Why?
They crave fast, visual, and community-driven content rather than sifting through traditional search results and ads.
For search marketers, this means SEO is no longer just about Google – it’s about being visible wherever audiences search.
This article breaks down Gen Z’s evolving search habits, why social platforms are winning, and how brands can adapt to stay discoverable in this new search landscape.
The democratization of search
For years,…
The post Social search is Gen Z’s Google: Are you visible where it matters? – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/24/social-search-is-gen-zs-google-are-you-visible-where-it-matters-search-engine-land_2025032460527.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.