Google On When Independent Sites Will Surface Better In Google Search – Search Engine Roundtable
Google would not give a specific date for when we will see independent sites to start surfacing better and higher in Google Search. As a reminder, Google wrote with the March 2025 core update, “We also continue our work to surface more content from creators through a series of improvements throughout this year.”
Don’t be confused, don’t expect all sites to recover and surface higher by December 31, 2025. And the December 31st date, technically is not new, Google said this when they announced the core update on LinkedIn, as I mentioned here. Google said then “We also continue our work to surface more content from creators through a series of improvements throughout this year.” So yea, throughout “this year,” which means 2025.
But again, do not expect ALL sites impacted by previous core updates (or helpful content updates) to see a boost. That 100% will not happen, despite what you may have read. There are big caveats to that, which I cover below. I also covered it at Search Engine…
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source: https://news.oneseocompany.com/2025/03/24/google-on-when-independent-sites-will-surface-better-in-google-search-search-engine-roundtable_2025032460526.html
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