10 New YouTube Marketing Strategies With Fresh Examples For 2025 – Search Engine Journal
Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape.
What is also important is keeping up with trends and strategies to ensure your marketing stays fresh.
As I said in a previous article, “I learned a long time ago that the video sharing site changes about one-third of its major features every year.”
So, six out of 10 of your best practices for YouTube that worked 21 months ago need to be thoroughly revised.
For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples – that you should use while they’re at their peak in terms of effectiveness.
1. Identify Your Target Audience
YouTube still tells creators:
“Our algorithm doesn’t pay attention to videos, it pays attention to viewers. So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy.”
This means that market segmentation,…
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