Google’s AI Mode: Here’s what matters for SEOs and marketers – Search Engine Land
Google’s AI Mode became available earlier this month as a Google Search Labs experiment.
After researching dozens of keywords across transactional, navigational, commercial, and informational intents, here’s what SEOs and marketers need to know about Google’s AI Mode.
It’s genuinely AI-powered
The query [cheap flights] produced many different outputs, ranging from 370 to 449 words, with anywhere from 13 to 39 right-sidebar citations.
Local intent is everywhere
Even for queries where location makes zero sense, queries like [online courses], [subscribe newsletter], and [youtube login] included location context.
Navigation patterns
Searches for DuckDuckGo, Gmail, CNN, YouTube, Twitter, and Wikipedia all bypass AI Mode completely, reverting to traditional Google SERPs with 8-10 blue links.
Commercial and Informational keywords have the longest AI Mode outputs
These appear more like blog posts. For example, [Laptop brands] produced 576 words with 56 citations, while [Causes of the…
The post Google’s AI Mode: Here’s what matters for SEOs and marketers – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/20/googles-ai-mode-heres-what-matters-for-seos-and-marketers-search-engine-land_2025032060489.html
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