How to expand from Meta Ads into Google Ads – Search Engine Land
Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative.
However, as competition heats up and audiences saturate one PPC platform, acquisition costs typically go up.
This is when social-first advertisers might start to explore a different channel, like Google Ads.
Google’s advertising ecosystem is based on search intent, which fundamentally differs from Meta’s, built around behavioral and interest-based targeting.
As people actively search for products, Google offers a massive advantage: It knows exactly what they want.
Between legacy campaigns (like Search, Shopping, and YouTube) and newer technology (like Performance Max and Demand Gen), social-first advertisers have options and a powerful opportunity to open up new acquisition channels.
When is the right time for Meta advertisers to try out Google Ads?
Platform diversification tends to work better for brands that have succeeded in one place (Meta) and have sufficient budget to…
The post How to expand from Meta Ads into Google Ads – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/20/how-to-expand-from-meta-ads-into-google-ads-search-engine-land_2025032060483.html
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