Refreshing content: How to update old content to drive new traffic – Search Engine Land
Just like a deep “spring cleaning” clears out the clutter after a long winter or a rejuvenating scalp massage melts away stress after a tough work week, we all need a refresh occasionally.
The same goes for your website – which can quickly get cluttered with outdated, unoptimized content.
That’s why taking the time to reset, refresh, and re-optimize your content is so important.
A content refresh isn’t just about tidying up, though.
It’s also about making room for new ideas, renewed value for your readers, and timely relevance in the eyes of search engines.
This can improve your website’s speed and rankings and drive new visitors to take action (subscriptions, purchases, etc.).
Below are a few simple yet effective ways to refresh your content to increase traffic and engagement on your website.
5 powerful reasons to refresh your content
Beyond just giving your content a “fresh face,” there are many reasons to update your content for users and search engines.
Users appreciate the…
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source: https://news.oneseocompany.com/2025/03/17/refreshing-content-how-to-update-old-content-to-drive-new-traffic-search-engine-land_2025031760452.html
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