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As generative AI continues to shape website performance, much of the conversation has focused on its negative impact. Factors like AI Overviews, increased zero-click searches, and a growing demographic that turns to ChatGPT instead of traditional research methods may all play a role. While these shifts raise concerns, it’s equally important to examine the traffic these AI engines are driving to...

Based on the hundreds of conversations I’ve had with B2B and lead generation brands over the years, this could be an annual – if not monthly or even weekly – topic. Lead quality remains a constant challenge, regardless of shifts in the advertising landscape. In 2025, my top PPC strategies for improving lead quality blend time-tested fundamentals with newly released features. If you implement ev...

Affiliate links on Android Authority may earn us a commission. Learn more. General technology AI Mode is brilliant, even if it’s coming for my job. • • • I’m not going to lie — I’ve hesitated to embrace the AI-powered overhaul of Google’s search tools. Sure, I’ve come across a helpful AI Overview here and there, but I’ve also received terrible advice, like adding non-toxic glue to pizza cheese ...

Google’s John Mueller said that implementing hotlink protections with carve-outs for search engines are fine. He added that this is not really a thing sites do that much these days, stating it was a thing in 2010’s or so but not now. Truth is, it is a topic we covered pretty much once and that was back in 2006. Hotlink Protection prevents your images from being used by other sites, which can re...

A recent study by the Tow Center for Digital Journalism has revealed alarming inconsistencies and inaccuracies in AI search tools, challenging their growing popularity as replacements for traditional search engines. The study found that major AI search engines frequently fabricate reference links, fail to provide sources when requested, and deliver incorrect information, particularly when citin...

For years, Google Chrome has been the undisputed king of web browsers, but how will Google survive without this core piece of technology? With a staggering 66.29% market share, Chrome isn’t just a browser, it’s a gateway to Google’s entire ecosystem, from search ads to AI-driven results. But, due to a landmark antitrust ruling by the U.S. Department of Justice (DOJ), Chrome’s future under Googl...

Mozilla, which in 2023 received about 75 percent of its revenue from royalties paid by Google and other search providers for search engine usage in Firefox, worries that the US Justice Department’s proposed ban on the very same Google Search payments would be rather harmful. American federal prosecutors last week filed their revised proposed remedies [PDF] in their case against Google to restor...

Unbounce’s new Conversion Benchmark Report provides a clear, data-backed look at how landing pages are performing across industries. The report includes median conversion rates by sector, giving marketers a useful baseline to assess their own performance. The report also offers helpful guidance for interpreting your own results—whether you’re outperforming the median or identifying areas for op...

Google published a new Robots.txt refresher explaining how Robots.txt enables publishers and SEOs to control search engine crawlers and other bots (that obey Robots.txt). The documentation includes examples of blocking specific pages (like shopping carts), restricting certain bots, and managing crawling behavior with simple rules. From Basics To Advanced The new documentation offers a quick int...

The Department of Justice (DOJ) submitted its revised proposed final judgment on Friday to Judge Amit P. Mehta of the U.S. District Court for the District of Columbia in its antitrust case against Google, which now spans three presidential administrations. The DOJ and the attorneys general of 11 states brought the case against Google under the first Trump administration in October 2020, accusin...