SMB websites see rising traffic from ChatGPT and other AI engines – Search Engine Land
As generative AI continues to shape website performance, much of the conversation has focused on its negative impact.
Factors like AI Overviews, increased zero-click searches, and a growing demographic that turns to ChatGPT instead of traditional research methods may all play a role.
While these shifts raise concerns, it’s equally important to examine the traffic these AI engines are driving to websites.
To better understand this, we analyzed traffic data from 391 SMB websites, breaking them down by industry and AI search engine referrals.
Our goal was to see exactly how much traffic these companies were getting – and whether it was significant enough yet to warrant a strategic pivot.
Key takeaways
Our analysis of traffic data from 391 SMB websites revealed some interesting insights about how generative AI is contributing to visits.
Key points from this study include:
- Consistent growth in ChatGPT referrals over the last six months. While other AI engines fluctuate month to month,…
The post SMB websites see rising traffic from ChatGPT and other AI engines – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/13/smb-websites-see-rising-traffic-from-chatgpt-and-other-ai-engines-search-engine-land_2025031360424.html
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