Google unveils asset testing for Performance Max retail campaigns – Search Engine Land
Google released a new help page detailing Asset testing for retailers, a specialized experiment type for Performance Max campaigns that lets you measure the effectiveness of your creative assets.
What’s new. The new experimental feature tests asset impact within a single PMax campaign:
- A control group (feed-only) is compared against a treatment group (with added assets).
- The results are viewable in the Experiment report.
Split testing without duplicate campaigns. Unlike traditional A/B testing that requires running parallel campaigns, this new feature splits traffic within a single Performance Max campaign:
- Control group: Shows product feed-only ads.
- Treatment group: Shows product feed plus additional creative assets.
This approach eliminates the need to manage duplicate campaigns while providing clear performance comparisons.
How it works. The experiment divides traffic between the two variations, allowing you to determine whether adding creative assets (like images, videos,…
The post Google unveils asset testing for Performance Max retail campaigns – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/13/google-unveils-asset-testing-for-performance-max-retail-campaigns-search-engine-land_2025031360436.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.