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https://news.google.com/rss/articles/CBMidEFVX3lxTE1XdXVJTnpqMl9qLThtUUxNVzFCY1VRU0V4VGpKRWg3enkwOVpGMkJkbjlibW83UHNobGF3MDIwRkF4SGxRSVplbWtCM3dJSzhSZXpzcDBTMkpCT21YYlU1a0hWMlZINDB0UHdzMnVKSkNmRmVk?oc=5The post Google expands Search Max beta to more accounts – Search Engine Land first appeared on One SEO Company News.

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting feature. Let’s explore: is optimized targeting your friend or foe in Google Ads? We’ll cover: What is optimized targeting in Google Ads? Which campaign types are compatible with optimized targeting? Wh...

When the rules change, smart players adjust their strategy. Google Ads has changed a lot since it first launched. But shifting PPC strategies isn’t always easy. What happens if the rules change and you don’t know about it? Or you’re too confused by the new rules to take decisive action? Here’s how to adapt to changes in Google Ads while keeping your competitive edge and sanity. Google Ads stack...

For years, digital marketing has seen constant debates about the “death” of SEO. But as long as people search for information, products, and services online, optimization will remain essential. Search platforms may evolve – whether Google, social media, ecommerce, or AI-driven search – but the core principle stays the same: content must be optimized for discoverability. This article examines: ...

SUNDAY JOINS COALITION AIMED AT ENDING GOOGLE’S SEARCH ENGINE MONOPOLYwccsradio. Read Full Story: https://news.google.com/rss/articles/CBMiWEFVX3lxTE50OVVIVzZ4ZlN3cWtpNGswcTd5Q1N3dFFFb1FBS3VBRV9aWGIyUjFfZkpXdk1rRHp0bTZKMnBaTzk0WWc3dHV0aWpFeTJYamFHRUVTWU9xTlE?oc=5The post SUNDAY JOINS COALITION AIMED AT ENDING GOOGLE’S SEARCH ENGINE MONOPOLY – wccsradio.com first appeared on One SEO Company News.

I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context of SEO requires reading both the original source on compression ratios and the research paper itself before drawing conclusions about whether or no...

Search Engines has changed it’s policy, so now everyone can rank their page following the criteria regardless of their past. As a result, the SEO market has become more competitive through more engaging content. You will be wrong if you think your business can do well without SEO. That’s why we will explain why your business needs SEO in 2025. What is Website SEO? Search engine optimisation (SE...

AI search engines and chatbots often provide wrong answers and make up article citations, according to a new study from Columbia Journalism Review. Why we care. AI search tools have ramped up the scraping of your content so they can serve answers to their users, often resulting in no clicks to your website. Also, click-through rates from AI search and chatbots are much lower than Google Search,...

AI-powered search engines (e.g., OpenAI’s ChatGPT, Perplexity) are failing to drive meaningful traffic to publishers while their web scraping activities increase. That’s one big takeaway from a recent report from TollBit, a platform that says it helps publishers monetize their content. CTR comparison. Google’s average search click-through rate (CTR) was 8.63%, according to the report. However, ...

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. By the numbers: Previous cap: 100 negative keywords per PMax campaign New cap: 10,000 negative keywords per PMax campaign Rollout timeline: Next few weeks for all PMax advertisers Why we care. Advertisers had e...