Should you use optimized targeting in Google Ads? A quick guide – Search Engine Land
Optimized targeting is one default Google Ads feature that gets a ton of vitriol.
Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting feature.
Let’s explore: is optimized targeting your friend or foe in Google Ads? We’ll cover:
- What is optimized targeting in Google Ads?
- Which campaign types are compatible with optimized targeting?
- Which bid strategies are compatible with optimized targeting?
- Optimized targeting vs. Audience expansion
- Optimized targeting vs. Performance Max
- How to evaluate optimized targeting: is it working?
- Should you use optimized targeting?
What is optimized targeting in Google Ads?
The quick answer is this: optimized targeting turns your targeting into signals.
The more detailed answer is this:
Optimized targeting gives Google Ads permission to show your ads to whomever it thinks is most likely to convert, even if they don’t match your chosen audience or content targeting.
While your targeting…
The post Should you use optimized targeting in Google Ads? A quick guide – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/12/should-you-use-optimized-targeting-in-google-ads-a-quick-guide-search-engine-land_2025031260404.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.