Outsmarting Google Ads: Insider strategies to navigate changes like a pro – Search Engine Land
When the rules change, smart players adjust their strategy.
Google Ads has changed a lot since it first launched. But shifting PPC strategies isn’t always easy.
What happens if the rules change and you don’t know about it? Or you’re too confused by the new rules to take decisive action?
Here’s how to adapt to changes in Google Ads while keeping your competitive edge and sanity.
Google Ads stacks the deck in its own favor
Google Ads constantly makes changes to increase its revenue. If there were a Serenity principle for advertisers, it might be:
“Grant me the clarity to accept the Google Ads changes I can’t control,
the knowledge to push back on the ones I can,
and the insight to recognize when I’m being manipulated.”
Here are the three main types of changes you’ll see with Google Ads and how to outsmart the platform at each step.
1. Forced adoption: You don’t have a choice
With forced adoption, there’s no workaround or way to opt out. Google makes changes, and advertisers are forced…
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source: https://news.oneseocompany.com/2025/03/12/outsmarting-google-ads-insider-strategies-to-navigate-changes-like-a-pro-search-engine-land_2025031260403.html
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