Is Google’s Use Of Compressibility An SEO Myth? – Search Engine Journal
I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context of SEO requires reading both the original source on compression ratios and the research paper itself before drawing conclusions about whether or not it’s an SEO myth.
Search Engines Compress Web Pages
Compressibility, in the context of search engines, refers to how much web pages can be compressed. Shrinking a document into a zip file is an example of compression. Search engines compress indexed web pages because it saves space and results in faster processing. It’s something that all search engines do.
Websites & Host Providers Compress Web Pages
Web page compression is a good thing because it helps search crawlers quickly access web pages which in turn sends the signal to Googlebot that it won’t strain the server and it’s okay to…
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source: https://news.oneseocompany.com/2025/03/11/is-googles-use-of-compressibility-an-seo-myth-search-engine-journal_2025031160399.html
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