Why SEO is still key to visibility on search, social, and AI platforms – Search Engine Land
For years, digital marketing has seen constant debates about the “death” of SEO.
But as long as people search for information, products, and services online, optimization will remain essential.
Search platforms may evolve – whether Google, social media, ecommerce, or AI-driven search – but the core principle stays the same: content must be optimized for discoverability.
This article examines:
- Why optimization remains crucial across search platforms – from Google to social media, ecommerce, and beyond.
- The enduring relevance of SEO.
- Its evolution in an AI-driven landscape.
Understanding SEO beyond Google
SEO is often associated solely with Google, but that is an overly narrow perspective.
While Google dominates search, optimization principles apply to multiple platforms, including:
- Ecommerce platforms: Amazon, eBay, Etsy, and others require SEO for product listings to rank higher in searches.
- Social media platforms: YouTube, Instagram, Pinterest, LinkedIn, and TikTok have…
The post Why SEO is still key to visibility on search, social, and AI platforms – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/12/why-seo-is-still-key-to-visibility-on-search-social-and-ai-platforms-search-engine-land_2025031260402.html
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