AI search engines plagued by inaccuracy – Computing
A recent study by the Tow Center for Digital Journalism has revealed alarming inconsistencies and inaccuracies in AI search tools, challenging their growing popularity as replacements for traditional search engines.
The study found that major AI search engines frequently fabricate reference links, fail to provide sources when requested, and deliver incorrect information, particularly when citing news articles.
“Overall, the chatbots provided incorrect answers to more than 60% of queries,” the study states.
The research analysed eight AI search tools, including ChatGPT Search, Gemini, Perplexity, Perplexity Pro, DeepSeek Search, Microsoft’s Copilot, Grok-2 Search and Grok-3 Search.
It included 200 randomly selected news articles from 20 different news publishers. Researchers ensured each article appeared within the top three Google search results when using an exact excerpt from the story.
They then ran the same query through each AI search engine and graded the results based on…
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source: https://news.oneseocompany.com/2025/03/13/ai-search-engines-plagued-by-inaccuracy-computing_2025031360419.html
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