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Google announced a number of updates to Google Shopping and Search with AI enhancements and expansions. Specifically rolling out vision match, a new try out new looks feature and expanding the try on feature to more clothing. With vision match, Google had this in beta in the SGE days, and they didn’t call it vision match but now they are, at least publicly. Now vision match is available on Goog...

Google today rolled out new AI-driven shopping features to help users visualize and try on fashion and beauty products virtually. These updates aim to make online shopping more interactive and personalized. Key features: Vision match. Users can describe desired clothing items and AI generates visual suggestions with similar shoppable products. For example, search for a garment, scroll to “Can...

Alphabet’s Google met with President Donald Trump’s government last week and urged them to back away from a push to break up the search engine company, according to a person familiar with the matter. The Justice Department is currently pursuing two anti-monopoly cases against Google – one over search and another over advertising technology. “We routinely meet with regulators, including with the...

Google is beta testing Creator Partnerships in Google Ads. This new feature lets advertisers find and promote high-quality YouTube Shorts featuring their brand. How it works: Advertisers can discover Shorts videos from YouTube creators that mention their brand or products. The feature is powered by BrandConnect, Google’s creator marketing platform. Once enabled, Creator Partnerships can be acc...

A new study by SE Ranking examines how AI search tools handle Your Money or Your Life (YMYL) queries. The research compared Google AI Overviews (AIOs), ChatGPT, and DeepSeek across 40 health, legal, financial, and political queries. This study is similar to one published by SE Ranking in October. The key difference is that this study examines multiple tools, whereas the October study focused so...

YouTube will change how mid-roll ads are placed in videos starting May 12. YouTube aims to improve the viewer experience and increase revenue opportunities for creators. How it works: YouTube allows creators to manually place ad breaks or let the platform auto-insert them. Creators will be able to combine manual and automatic ad placement, with YouTube’s system potentially overriding manual se...

American desktop users perform 126 unique Google searches per month, on average, according to a new analysis of search behavior published by SparkToro co-founder Rand Fishkin. The median average was 53 Google unique searches per month. By the numbers. Here are some additional findings about American searchers, beyond the headline statistic: 34% conducted more than 101 searches per month. 36% c...

Google Business Profiles has added a new QR code you can use to make it easier to get reviews on your Google local listing within Google Maps and Google Search. The QR code, when accessed, jumps the user directly to the add review form, so there is little distraction to read other reviews or difficulty finding the form. How to access it. You can access the new QR code on desktop by searching fo...

As more people turn to AI chatbots like ChatGPT to look things up on the internet, the way companies approach their online presence has to change. Scrunch AI wants to help enterprises better prepare for a world in which more AI bots and agents visit their website than humans do. Scrunch AI says its platform helps companies audit and optimize how they appear on various AI search platforms and gi...

As businesses continue to adapt in an ever-changing digital world, having a strong online presence is more crucial than ever. One of the key factors in achieving online success is Search Engine Optimization (SEO). But what if you could go back in time and give yourself valuable SEO advice when you were just starting out? That’s exactly what Marcitors, a leading digital marketing consulting and ...