Americans search Google 126 times per month on average: Study – Search Engine Land
American desktop users perform 126 unique Google searches per month, on average, according to a new analysis of search behavior published by SparkToro co-founder Rand Fishkin. The median average was 53 Google unique searches per month.
By the numbers. Here are some additional findings about American searchers, beyond the headline statistic:
- 34% conducted more than 101 searches per month.
- 36% conducted 21-100 searches per month.
- 30% conducted 1-20 searches per month.
Google Search by vertical. A whopping 86.94% of Americans use Google.com (Google’s homepage search experience) to search. As for Google’s other vertical options:
- Images: 10.62%
- Video: 1.16%
- Maps: 0.64% (which “is almost certainly undercounted,” according to Fishkin)
- News: 0.38%
- Shopping: 0.23%
- Web: 0.04%
As the study notes about this section:
- “This breakdown is looking at the searches that happen in those tabs/sections, not the ones that simply result in a click on a Google News or Shopping result that…
The post Americans search Google 126 times per month on average: Study – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/04/americans-search-google-126-times-per-month-on-average-study-search-engine-land_2025030460313.html
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