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September 18

HubSpot Rolls Out AI-Powered Marketing Tools – Search Engine Journal

https://news.google.com/rss/articles/CBMikgFBVV95cUxOWUZ1Tms4b3N2MnJFQzFWdlFMZjAzRHBCLUllYjNQTVcwdmVMRkF0SkZvanZTaGl2Ny1YTEZwSGhYb0RkMjdCTjdfbTFwU1UzSFpnaUlOeHBCek5ENWRnN2ZqX3FkRTNQT0FNcmpmU3hUM1pqZnN4VXlfUjhLbm1BX0IxQS1uenU5V2pPQVo4SURHZw?oc=5The post HubSpot Rolls Out AI-Powered Marketing Tools – Search Engine Journal first appeared on One SEO Company News.
September 18

What YouTube learned by analyzing over 8,000 top ads – Search Engine Land

YouTube recently analyzed over 8,000 top ads using AI to identify current trends in advertising. According to Anne Marie Nelson-Bogle, VP of Ads Marketing, key findings include: Increased representation: Brands are featuring more diverse characters and perspectives. Celebration of self-expression: Ads are focused on individuality and unique styles. Community-focused storytelling: Brands are...
September 18

Amid political ad blitz, brands can hack the media landscape – Search Engine Land

The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of d...
September 18

PPC Archives – Search Engine Journal

https://news.google.com/rss/articles/CBMiekFVX3lxTE5jT2wxc3FjLXA0eWh6WW9hcGVvWjZtMmlpSzJHaVowdTRnUXViejcyb2pWem5EQXhlR0ZmOTZxVkVzYnF0eEI5UU50eWNCSElwNlVvZ2tGZEN5NmNuMWpFTktiNVFNcWlIMUl4UjNwZjgzeC1TSkRoQ0R3?oc=5The post PPC Archives – Search Engine Journal first appeared on One SEO Company News.
September 18

Google brings negative keyword exclusions to Performance Max – Search Engine Land

Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. Why we care. It’s finally here! Instead of having to go through a form or ask your Google account manager, you will have more control over negativ...
September 18

4 Google Performance Max updates: New insights and reporting – Search Engine Land

Google Ads is rolling out significant updates to Performance Max, aiming to give you deeper insights and more efficient tools for optimizing creative assets. Why we care. The new features, like conversion metrics for individual assets and asset coverage reporting, give a clearer understanding of what’s driving performance and specific recommendations for improving underperforming assets. What’s...
September 17

How Google Aims To Tackle Wildfires – 77 WABC Radio

RICARDO B. BRAZZIELL/AMERICAN-STATESMAN] / David Rodriguez/The Salinas Californian via Imagn Content Services, LLC (Mountain View, CA) – Google is investing money in new technology that aims to make it easier to fight wildfires. The search-engine giant, headquartered in wildfire-plagued California, announced the move Monday. It involves using artificial intelligence-powers satellites in a bid...
September 17

The 5 core focus areas of website optimization – Search Engine Land

https://news.google.com/rss/articles/CBMiigFBVV95cUxOQ2FJd2stOTIxWHRTZWJvSnExbHVlZE54NjRxQldZcjIwSEhmQXI1cEVvR0hQYl9RaVIwR1ZhaVd4OTVIblFZWHV6UVFFUnhhVXJwRlZRbjlJcTR3NU5nNE9raGc0RDd5QnZMX1ZWNWNBWGNiUFExNWppTkVFVFJWRjZrS1ppQW5Oc1E?oc=5The post The 5 core focus areas of website optimization – Search Engine Land first appeared on One SEO Company News.
September 17

Google Ads ad copy: what works and what doesn’t in 2024 – Search Engine Land

https://news.google.com/rss/articles/CBMifEFVX3lxTE52WEpLMTNQSzlkSlZ5Tmk4UXBzMDcwSHJWSHdLT2RsU2tXNDFxUy1yb3ZlTEVoZ2NjbGY0ZlJBeEZza3RtaWwwTGFkVDhNbEcyQzFTVk5CMnN3UVZsT0U2YzNGMlN4ZWY1bmtBNlZ3RnZQVXFoakkycFJyQU8?oc=5The post Google Ads ad copy: what works and what doesn’t in 2024 – Search Engine Land first appeared on One SEO Company News.
September 17

Why is this ranking on Google? – Search Engine Land

Why is this ranking on Google? Read Full Story: https://news.google.com/rss/articles/CBMiT0FVX3lxTE5fb3VUZjZfZXhtSE9KMVJCbUt0dzZhdTZzdUZpdEwyRk5zVzlyY0ZTVEVKZUkwNnZwWXh6RVNGbl9IaEVabWxxSzRoUEFwSUU?oc=5The post Why is this ranking on Google? – Search Engine Land first appeared on One SEO Company News.