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Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC tactics like campaign structure and keyword selection don’t carry the same weight. However, Google Ads provides a goldmine of insights into performance, user behavior, and conversions. The challenge? Turning that data into action. Enter Google’s BigQuery ML – a powerful yet un...

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is wondering what changed and why Google did not announce this change more broadly. What changed. Google added these lines to the top of that document: “When someone searches on Google, we run different a...

Google Improves Process to Remove Personal Search Data Thursday, February 27, 2025 Google has made some improvements to its “Results about you” tool, making it easier for individuals to remove personal information from Google search results. Unwanted, outdated, or overly personal information in search results is an issue that can have a wide range of consequences, from mildly irritating to ab...

This article, originally posted in Japanese on 17:00 Feb 27, 2025, may contains some machine-translated parts. If you would like to suggest a corrected translation, please click here. Vox Media , a multimedia company, released the results of a survey of more than 2,000 adults about their ‘digital lives.’ In the survey, 42% of users said that ‘Google and search engines are becoming less useful.’...

Google today announced some changes to Google Search that will make it easier to remove unwanted personal information from the web. Clicking on the three dots next to a search result will provide an interface that lets you request its removal. There are three options to choose from, including “It shows my personal info,” “I have a legal removal request,” and “It’s outdated and I want to request...

New research of over 16 million webpages shows that Google indexing rates have improved but that many pages in the dataset were not indexed and over 20% of the pages were eventually deindexed. The findings may be representative of trends and challenges that are specific to sites that are concerned about SEO and indexing. Research By IndexCheckr Tool IndexCheckr is a Google indexing tracking too...

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI-driven search is transforming ecommerce. Conducted by London Research in partnership with Crownpeak, this report reveals how leading brands are: Optimizing site search with AI to improve relevance and reduce friction Personalizing results in real-time to increase conversions In...

ADWEEK House is heading back to Vegas! Unpack commerce trends and technology at ADWEEK House Las Vegas on March 25. RSVP. Amazon is experimenting with more generative AI ads. In September, Amazon released a product note that search ads were coming to Rufus, the year-old shopping assistant that uses generative AI to help shoppers find products. Now, Amazon has turned on the spigot with video ads...

https://news.google.com/rss/articles/CBMid0FVX3lxTE9TVDM5N05XWXdMSERyS1pBUUNHYXI0Mi01NV9YdUFVVXVIRV80WlA2ZkgtR3lQRGpiMDhkZFh5MS1FUjNBbDIyUmVDOUExRE1KZk1Ba0dnMl9SR01DOTBsOVNwSnNMTjRQLUREWnMteHdBbzMtQmdR?oc=5The post Survey: 42% of people say Google Search is becoming less useful – Search Engine Land first appeared on One SEO Company News.

If you’re like me, you’ve heard plenty of talk about entity SEO and knowledge graphs over the past year. But when it comes to implementation, it’s not always clear which components are worth the effort. I’ve struggled to determine when and where entity concepts actually impact SEO, especially when time is limited. While modern search engines are semantic, traditional tactics like keyword resear...