Google Ads run different auctions for each ad location – Search Engine Land
Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is wondering what changed and why Google did not announce this change more broadly.
What changed. Google added these lines to the top of that document:
“When someone searches on Google, we run different auctions for each ad location – for example top ads are selected by a different ad auction from ads that show in other ad locations. Your ads will only show once in a single ad location, but across ad locations your ads can show more than once.”
Why the change. Google has not yet commented (I asked last night) on why the change but I suspect this has to do with Google changing its definition of top ads last year. Then Google told us this just a “definitional change” and that it would not affect how performance metrics are calculated.
The definition was updated to say:
“When people search on…
The post Google Ads run different auctions for each ad location – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/27/google-ads-run-different-auctions-for-each-ad-location-search-engine-land_2025022760257.html
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