How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads – Search Engine Land
Success in Google Ads hinges on how well you use your data.
With AI-driven features like Smart Bidding, traditional PPC tactics like campaign structure and keyword selection don’t carry the same weight.
However, Google Ads provides a goldmine of insights into performance, user behavior, and conversions.
The challenge? Turning that data into action.
Enter Google’s BigQuery ML – a powerful yet underused tool that can help you optimize campaigns and drive better results.
What is BigQuery ML?
BigQuery ML is a machine learning tool within the Google Cloud Platform that lets you build and deploy models directly in your BigQuery data warehouse.
What makes it stand out is its speed and ease of use – you don’t need to be a machine learning expert or write complex code.
With simple SQL queries, you can create predictive models that enhance your Google Ads campaigns.
Why you should use BigQuery ML for Google Ads
Instead of relying on manual analysis, BigQuery ML automates and optimizes key…
The post How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/27/how-bigquery-ml-unlocks-better-targeting-bidding-roi-in-google-ads-search-engine-land_2025022760265.html
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