When and how to use knowledge graphs and entities for SEO – Search Engine Land
If you’re like me, you’ve heard plenty of talk about entity SEO and knowledge graphs over the past year.
But when it comes to implementation, it’s not always clear which components are worth the effort.
I’ve struggled to determine when and where entity concepts actually impact SEO, especially when time is limited.
While modern search engines are semantic, traditional tactics like keyword research and link building still work well and often overlap with entity-based strategies.
Through trial and error, I’ve learned when these approaches add value and when they’re just unnecessary extra work.
So, for the practical SEO professional who doesn’t have endless time, how can we effectively leverage entities and knowledge graphs? More importantly, how do we justify the investment?
How to leverage entities and the knowledge graph for SEO
Many companies and websites are successfully using two powerful entity-SEO strategies:
- Building a knowledge graph for your website
- Develop a structured…
The post When and how to use knowledge graphs and entities for SEO – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/26/when-and-how-to-use-knowledge-graphs-and-entities-for-seo-search-engine-land_2025022660250.html
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