12 essential paid search tips for newbies – Search Engine Land
Are you new to the world of PPC?
If so, welcome! We’re thrilled to have you on board.
A career in paid search offers exciting opportunities for growth, creativity, and making a real impact on businesses.
Let me tell you, starting out in 2025 is a whole different ballgame than when I first started in PPC.
In those days, we managed accounts overflowing with millions of keywords, manually adjusted bids, and navigated the platforms while learning how the web was shifting marketing and consumer behavior – all while serving our clients.
This was a time before AI and automation, when text ads were static, and both searchers and marketers approached the internet with less skepticism.
Today, with all the advanced technology at your fingertips, it’s easy to feel overwhelmed in this industry.
You know you’re missing the “been there, done that” context that comes with nearly two decades in the trenches.
I wrote this article to share 12 essential tips for building a strong foundation in paid…
The post 12 essential paid search tips for newbies – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/05/12-essential-paid-search-tips-for-newbies-search-engine-land_2025030560321.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.