YouTube is revamping mid-roll ad placement – Search Engine Land
YouTube will change how mid-roll ads are placed in videos starting May 12. YouTube aims to improve the viewer experience and increase revenue opportunities for creators.
How it works:
- YouTube allows creators to manually place ad breaks or let the platform auto-insert them.
- Creators will be able to combine manual and automatic ad placement, with YouTube’s system potentially overriding manual selections if it finds a more natural break.
- The new system aims to improve automatic detection, ensuring better placement while also offering a combined manual and auto option.
- A new feature will flag “interruptive” manual ad slots, allowing creators to adjust them.
Why we care. The update will shift ad placements to more natural breakpoints, like pauses and transitions, instead of interrupting sentences or action sequences — potentially reducing viewer drop-offs. However, with it being an additional setting and not a replacement for the old setting, you should be ready to revert to the…
The post YouTube is revamping mid-roll ad placement – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/04/youtube-is-revamping-mid-roll-ad-placement-search-engine-land_2025030460318.html
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