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Softer colors, soothing palettes and a lighter atmosphere are what the candy pastel design trend is all about. More projects are using this color scheme to create a subtle and softer feel to projects, a clear shift away from many of the bold, bright colors that have been popular in recent years. Usually with pastel shades of pink, blue, yellow, green and purple, this is a calm and comforti...

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Some people bought some links on more or less shady corners of the web and miraculously the Google rankings shot up. Fast forward to 2023, we still don’t have proper jetpacks, flying cars or hoverboards, bu...

When Google’s algorithms work like they’re supposed to — when they show you the bit of information you’re looking for and not nonsense or weird porn or propaganda or dangerous medical advice — you have people like Ed Stackhouse to thank. Stackhouse is what Google calls a “rater.” When its search engine is unsure about the results it’s produced for a given search, Stackhouse’s job is to decide w...

Perion is growing quickly and is in a good position thanks to a strategic relationship with Microsoft. Perion Network (PERI -1.01%) has been a surprising winner in the ad tech industry in recent years. In fact, according to the company, it was the only one of 52 ad tech stocks to post a gain in 2022. The Israel-based, small-cap company has gained market share thanks to innovative premium advert...

“As we travel deeper into our digital age increasingly run by AI tools, it is important to think about the consequences of largely unsupervised algorithms making life-altering decisions in such matters as loan and college applications, the allocation of public resources, policing, sentencing, health care, or even the information that populates our social media newsfeeds. ” Are robots racist? Th...

Today’s hot topics revolve around the future of SEO as the race to AI-powered search heats up. Bing will use ChatGPT and Google has Bard. I’m not saying all the buzz is unjustified. These developments simply highlight the nature of search where change is constant and inevitable. Seasoned SEO practitioners know that everything could be turned upside down tomorrow. Yet, in a practical sense, SEO ...

SVG <animateMotion> provides a way to define how an element moves along a motion path. In this article, Paul Scanlon shares an idea of how to use it by animating racing cars in an infinite loop as easy as one-two-three! Hello! And if you like HTML, you’ve come to the right place! I love HTML. As an old-school front-end developer, I think this is an extremely underrated skill. I’ve bee...

Search engines are some of the most popular sites on the internet, acting as a gateway to information for users. Whether you’re looking to remember the URL for your online banking or the answer to a particularly tricky pub quiz question, the first port of call for many is Google. Traditionally, search engines haven’t necessarily directly answered a question, instead filtering results it finds o...

(Image credit: Google) A leaked internal Google email has warned that search engine chatbots like its own are on a “long journey” to true reliability and that we may all be their beta testers for some time yet. According to , an email from Google’s vice president for search Prabhakar Raghavan recently asked the company’s staff to devote some daily time to fixing responses from its Bard chatbot....

Microsoft Bing posted a look back on the launch of the new Bing AI search and chat features, documenting both the good and bad of this new search experience in a blog post named The new Bing & Edge – Learning from our first week. The good. Overall, most searchers seem happy with the results, Microsoft said. In fact, 71% of searches graded the results a “thumbs up” in the search interface. “...