February 16, 2023  SEONews
Back

Where is SEO in the business hierarchy? – Search Engine Land

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Some people bought some links on more or less shady corners of the web and miraculously the Google rankings shot up.

Fast forward to 2023, we still don’t have proper jetpacks, flying cars or hoverboards, but modern SEO is a far cry from 20 years ago. Today, SEO is about:

  • Content
  • UX
  • Trust
  • And other “new” elements.

Yet we’re not yet fully there. We haven’t yet arrived at a place where SEO clearly informs every part of the business like:

  • PR.
  • Marketing
  • Sales.

If you’re lucky, you have an SEO team within your company. This already puts you ahead of the competition in many cases.

Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream.

So where do we place SEO responsibilities within an organization to ensure the best…

Read Full Story: https://news.google.com/rss/articles/CBMiSmh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vd2hlcmUtaXMtc2VvLWluLXRoZS1idXNpbmVzcy1oaWVyYXJjaHktMzkyNTg00gEA?oc=5

The post Where is SEO in the business hierarchy? – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.



source: https://news.oneseocompany.com/2023/02/16/where-is-seo-in-the-business-hierarchy-search-engine-land_2023021640718.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.