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HVAC ContractingNewsBusiness ManagementGuest Column Acquiring leads as an HVAC business owner is essentially playing the word-of-mouth game. Once you get a new HVAC lead that becomes a customer, you improve your chances of booking more work. With word-of-mouth trickling down with the right lead generation strategies, there’s opportunity to turn hundreds of strangers into potential customers. S...

Content marketing can help your brand stand out from your competitors. It’s a way to boost your search ranking, establish authority, build trust—and ultimately drive revenue. In this article, we’ll discuss what content marketing is, and why it’s important. We’ll also show you how to create your own content marketing strategy and how to measure results. What Is Content Marketing? In digital ...

30 second summary: Retailers must use a data-driven approach to develop their marketing strategies to succeed in today’s volatile economy Current turbulent economic conditions are disrupting the retail landscape by forcing store closings and predicting bankruptcies Marketing intelligence for pricing, advertising and promotions is critical to gaining an edge over competitors Managing Dire...

There are tons of ways to communicate with those around you — and the same goes for your marketing. Within each industry and market, there are large groups of target audiences that may be shopping for a particular product or service, but how can brands effectively engage with these people? And how can companies meet their audiences where they already are? The answer lies in multichannel mar...

Anti-abortion lawmakers eye new restrictions as court case on mifepristone access looms Look closely and a faint outline of the “Whole Women’s Health” sign is all that remains of the only abortion clinic in McAllen, Texas. It was forced to close last summer. The building is now owned by a group of anti-abortion supporters — a literal symbol of the end of Roe v. Wade and a woman’s right to choos...

Productive recently hosted a live webinar with Madison Alley, an M&A and capital advisory firm exclusively serving digital marketing, advertising, media and trade agencies. At the webinar, Michael Seidler, founder and CEO of Madison Alley and Tomislav Car, founder and CEO of Productive, discussed strategic M&A exits and what a digital agency can expect during an exit process. We al...

SINGAPORE: The viral artificial intelligence chatbot ChatGPT is finding its way into more homes and offices across the world. With the ability to answer questions and pump out content within seconds, this generation of chatbots can help users search, explain, write, and create just about anything. However, experts warn that the increasing use of such AI-powered technology comes with risks, and ...

While everyone is busy adoring the new Bing and Google Bard, a startup named You.com that has been offering the same AI-powered search capabilities since 2020 remains ignored by many. Nonetheless, the company’s YouChat AI bot could soon grow into a giant enemy that might threaten Microsoft and Google’s AI dominance in the future. Recently, news headlines have been almost limited to Microsoft an...

Will Chinese Advanced AI Chatbots Survive China’s Online Censorship? Read Full Story: https://news.google.com/rss/articles/CBMiNGh0dHBzOi8vaW50ZXJuYXRpb25hbC50aGVuZXdzbGVucy5jb20vYXJ0aWNsZS8xODEyMDLSATdodHRwczovL2ludGVybmF0aW9uYWwudGhlbmV3c2xlbnMuY29tL2FtcGFydGljbGUvMTgxMjAy?oc=5The post Will Chinese Advanced AI Chatbots Survive China’s Online Censorship? – The News Lens International first app...

Looking for simple yet effective marketing tips? You’re in the rightplace. Here’s a list of 17 marketing tips that you can implement rightaway. 1. Avoid shiny object syndrome Someone on LinkedIn offers you 64 ChatGPT prompts to improve your content marketing. You download the PDF and tell your marketing team members they need to get on thosenow. You then hop on Twitter and see someone s...