What Is Content Marketing? Definition, Importance, & Strategy Tips

Content marketing can help your brand stand out from your competitors. It’s a way to boost your search ranking, establish authority, build trust—and ultimately drive revenue.

In this article, we’ll discuss what content marketing is, and why it’s important. We’ll also show you how to create your own content marketing strategy and how to measure results.

What Is Content Marketing?

In digital marketing, content marketing is a long-term digital strategy that aims to generate attention and interest in your brand. It involves creating relevant content and sharing it on platforms where your target audience hangs out.

Content is packaged information that comes in various digestible formats, like blog posts, ebooks, and YouTube videos. (We’ll talk more about types of content later.)

One example is this infographic. It’s visual content shared in a social media post:

It has an attention-grabbing headline, and it’s visually appealing. But most of all—it’s useful. Useful content gives your brand more staying power with potential customers.

For instance, a Facebook ad linking to a product page may deliver quick conversions among the sliver of your target audience that’s ready to buy now.

But a content marketing campaign builds relationships with your audience, whether they’re ready to buy or not.

Giving readers valuable content positions you as a wise friend. It keeps you top of mind, so you’re the brand they think of when they need your product.

Marketers use content to achieve...