How to prepare your digital agency for a strategic M&A exit

Productive recently hosted a live webinar with Madison Alley, an M&A and capital advisory firm exclusively serving digital marketing, advertising, media and trade agencies.

At the webinar, Michael Seidler, founder and CEO of Madison Alley and Tomislav Car, founder and CEO of Productive, discussed strategic M&A exits and what a digital agency can expect during an exit process. We already covered the basics of agency valuations in one of our previous blog posts, so be sure to check that out as well.

Even if you are not looking to sell your agency business right now, you may still be wondering how much your agency is worth, what you can do to increase its value or what the key drivers of valuation are for your agency.

Our Agency Valuation Calculator can help you get started with agency valuations. Using this new tool powered by Productive, an end-to-end agency management system, you can get an estimate of the value of your agency in less than 10 minutes. In addition to a general estimate of the value of your business, in the detailed report generated after you fill out the questionnaire, you will get suggestions on which areas of your business to focus on that can affect your overall agency valuation.

Read on to find out the key takeaways from the webinar.

It’s all about the money – or is it?

When it comes to drivers of valuation, there are a few that stand out among the rest. Growth in terms of revenue margins and EBITDA are the most obvious drivers of value...