8 aspects of a sustainable SEO strategy – Search Engine Land

Today’s hot topics revolve around the future of SEO as the race to AI-powered search heats up. Bing will use ChatGPT and Google has Bard. I’m not saying all the buzz is unjustified.

These developments simply highlight the nature of search where change is constant and inevitable. Seasoned SEO practitioners know that everything could be turned upside down tomorrow.

Yet, in a practical sense, SEO doesn’t have to be tanked by new ranking factors, algorithm updates or constant changes. There is a way to do it sustainably while mitigating risk and focusing on priorities.

Below, I have outlined eight strategic aspects that have stood the test of time and are still worth investing resources in.

1. Clean code

The days (for most) of static, lightweight HTML and CSS websites are long gone. We can now push the design and functional limits of UI and UX. In many cases, search engines can see it.

In some cases, we see a return to simpler code outputs with headless applications and sites. What hasn…

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The post 8 aspects of a sustainable SEO strategy – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/02/16/8-aspects-of-a-sustainable-seo-strategy-search-engine-land_2023021640715.html

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