This Ad Tech Stock Could Win Big From Microsoft’s ChatGPT … – The Motley Fool
Perion is growing quickly and is in a good position thanks to a strategic relationship with Microsoft.
Perion Network (PERI -1.01%) has been a surprising winner in the ad tech industry in recent years. In fact, according to the company, it was the only one of 52 ad tech stocks to post a gain in 2022.
The Israel-based, small-cap company has gained market share thanks to innovative premium advertising products and its intelligent hub, which efficiently connects ad buyers and sellers.
That strength was on display in the company’s recent earnings report. Fourth-quarter revenue rose 33% to $209.7 million, driving adjusted earnings per share up 45% to $0.90. Both numbers easily beat analyst estimates.
Revenue growth was led by its search segment, where sales rose 49% to $85.9 million. Management said demand for direct-response for advertising was strong since advertisers tend to shift resources to search in difficult macroeconomic environments like the current one.
In spite of the strong…
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source: https://news.oneseocompany.com/2023/02/16/this-ad-tech-stock-could-win-big-from-microsofts-chatgpt-the-motley-fool_2023021640719.html
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