Candy Pastels: A soft and soothing graphic trend

Softer colors, soothing palettes and a lighter atmosphere are what the candy pastel design trend is all about. More projects are using this color scheme to create a subtle and softer feel to projects, a clear shift away from many of the bold, bright colors that have been popular in recent years.

Usually with pastel shades of pink, blue, yellow, green and purple, this is a calm and comforting collection of colors. Inspired by candies and sweets of old, these are called “candy pastels”.

Here’s a look at the design trend and how you can make the most of it.

What is the Candy Pastels Design Trend?

The use of candy pastels is a color trend is a popular graphic design trend characterized by the use of soft and soothing shades. It was inspired by the colors found in candy, hence the name “candy pastels”.

The palette typically contains pastel shades of pink, blue, yellow, green and purple, and is often used to create a sense of calm, ease and playfulness.

You can find it in branding, packaging design, illustrations and website design. It’s a great choice if your goal is to convey a fun and approachable vibe, and it’s also popular for event branding and marketing campaigns that target young kids or families or that want to convey a more whimsical tone.

Features of Candy Pastels in Design

For the most part, this design trend has a playful and approachable feel, which is why it is so popular. This color scheme can also have a fun and modern feel.

This trend is fairly...