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YouTube published two Culture and Trends reports in 2024 instead of just one. That was the first indication that we’re probably not paying enough attention to trends. The first report, published midway through the year, found: “Fans are no longer just consuming content, they’re actively creating it, meaning they’re more essential to driving the success of an individual or property than ever be...

Google’s John Mueller clarified once again that your URLs do not need to be lowercase, they can be uppercase, it really doesn’t matter. But he did say, pick either lowercase or uppercase, just be consistent. This jives with the Google help documentation that says, “If upper and lower case text in a URL is treated the same by the web server, convert all text to the same case so it is easier for ...

Google is testing adding a share icon to the product detail view within the search results. This comes up at the top of the panel, after you click on a product from the popular products section of the search results. And as you scroll, the share and other icons stick to the top. Khushal Bherwani spotted this and posted a screenshot of this on X – I cannot replicate but this is what Khushal sees...

Google is testing writing out a 57 words, 364 characters, notice on its home page, about its cookie usage and data usage. It is super weird to see three lines of legal text right below the Google search box on its home page. This was spotted by Radu Oncescu who said this is coming up in some EU regions. He posted this screenshot on X: Do you think this is intentional or a bug? Forum discussion ...

Barry Pollard, the Google Chrome Web Performance Developer Advocate, explained how to find the real causes of a poor Lowest Contentful Paint score and how to fix them. Largest Contentful Paint (LCP) LCP is a core web vitals metric that measures how long it takes for the largest content element to display in a site visitors viewport (the part that a user sees in a browser). A content element can...

As we dive into 2025, the world of SEO continues to evolve rapidly, driven by changes in user behavior, technological advancements, and search engine algorithms. Staying on top of these trends is crucial for maintaining visibility and driving organic traffic. Here are the top SEO tips and strategies you need to know for 2025. 1. User Experience is the Foundation Search engines prioritise websit...

Google is set to implement a new digital fingerprinting system across various devices, sparking privacy concerns. This move comes amidst ongoing tensions between tech giants over user data and search engine dominance. The UK’s Information Commissioner’s Office has warned that Google’s new policy, set to take effect on February 16, could “reduce people’s choice and control over how thei...

War over web: Will OpenAI steamroll Google’s throne? Read Full Story: https://news.google.com/rss/articles/CBMidEFVX3lxTE84d3AwTUxTZ1pRRk9KWXRhRy1NRlhJTUFTT2lqRDA5Tkc5UGYzNVlQZWZzUG5aQkdOdVFWQkdLanFDdGdqaVBJbzlVQUpyelVfVjNvazFWMjZXMEhRWGRuUl9ja1hoTWZlZHNoMmpfek4xU0VM?oc=5The post War over web: Will OpenAI steamroll Google’s throne? – PressReader first appeared on One SEO Company News.

Google rankings seem to correlate with brand mentions in ChatGPT’s AI-generated answers, according to a new study published by digital marketing agency Seer Interactive. Why we care. Brands want to be discoverable in LLMs. Optimizing for LLMs (a.k.a., generative engine optimization) is a new frontier and is not exactly the same as optimizing for classic organic search. However, ultimately, answ...

https://news.google.com/rss/articles/CBMiggFBVV95cUxQcF9pa3RILTczdm1WeWJoN1UyUGRFbHZKVGFpS2tiZ201M0dXeDZUTndCUkJqU1h4S1VLcjVoUzVRaThaSjZzREpWdVYtRVN5ZEhFVXZGbFU4ZEYzOHMwNlVoeGRVcnRTTkVwSVBOdzNJd2cycVU5czBxTk1PZ21ZY19R?oc=5The post Amazon opens advertising to other retailers – Search Engine Land first appeared on One SEO Company News.