Google to Track Every Device Starting February 16 – GV Wire
Google is set to implement a new digital fingerprinting system across various devices, sparking privacy concerns. This move comes amidst ongoing tensions between tech giants over user data and search engine dominance.
The UK’s Information Commissioner’s Office has warned that Google’s new policy, set to take effect on February 16, could “reduce people’s choice and control over how their information is collected.” The ICO stated, “This is digital fingerprinting across connected devices,” explaining that it involves collecting information about a device’s software or hardware to uniquely identify users.
Expanding Beyond Traditional Browsers
This change extends beyond traditional browsers like Chrome, potentially affecting connected TVs and gaming consoles. Identity Week cautioned that “organizations using Google’s advertising tech can implement fingerprinting without violating Google’s policies,” raising questions about compliance with data protection laws.
The timing of this…
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source: https://news.oneseocompany.com/2025/01/09/google-to-track-every-device-starting-february-16-gv-wire_2025010959799.html
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