YouTube trends report reveals 7 significant shifts – Search Engine Land
YouTube published two Culture and Trends reports in 2024 instead of just one. That was the first indication that we’re probably not paying enough attention to trends.
The first report, published midway through the year, found:
“Fans are no longer just consuming content, they’re actively creating it, meaning they’re more essential to driving the success of an individual or property than ever before.”
The second report, published at the end of 2024, found:
“The franchises that shape pop culture today are increasingly ones that are born online or become accessible in digital spaces through creator activity.”
So, what does that mean to digital marketers?
We’re well-versed in the traditional types of marketing:
- Business-to-consumer (B2C).
- Business-to-business (B2B).
However, it’s clear we need to expand our understanding to include newer models like:
- Business-to-creator-to-consumer (B2C2C).
- Business-to-creator-to-business (B2C2B).
That’s why it’s a good idea to read YouTube’s…
The post YouTube trends report reveals 7 significant shifts – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/01/10/youtube-trends-report-reveals-7-significant-shifts-search-engine-land_2025011059808.html
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