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January 16

PPC diagnostics: How to find and fix the root cause of low conversions – Search Engine Land

Picture this: A campaign you manage has been doing well for months. One day, you check on the performance only to see that conversions have dipped. If you work with Google Ads long enough, you’ll inevitably encounter this situation. However, what sets exceptional PPC marketers apart is their ability to prevent the problem from escalating and take control with confidence. When conversions declin...
January 16

Google Tests Search Results Zooming In To Next Page Of Search Results – Search Engine Roundtable

Google Search is testing a zoom animation/effect when you click to the next page of the search results. Previously, we saw Google testing sliding in the next page of results from the right side of the page, but this one is a zoom-in animation. This one was spotted by Martin McGarry who posted a video of this on Bluesky – here is a GIF of it in action: Forum discussion at Bluesky. Read Full Stor...
January 16

Daum’s domestic search engine market share fell below 4% (based on annual average). Recently, Kakao – 매일경제

Daum’s domestic search engine market share fell below 4% (based on annual average). Recently, Kakao is trying to reverse itself through the overhaul of its next mobile app, but it is on the verge of losing its third place to MSbing (Microsoft). According to Internet trends on the 16th, Naver (average of last year, 58.14%), Google (33%), Daum (3.72%), MSbing (2.91%), Others (1.30%), ZUM (0.16%),...
January 16

How To Leverage Your Content Knowledge Graph To Support Your Marketing Strategy – Search Engine Journal

Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of relationships between entities defined using a standardized vocabulary. It structures data in a meaningful way, enabling greater efficiencies and accuracies in retrieving information. LinkedIn, for example, ...
January 15

Google Shopping Rankings: Key Factors For Retailers – Search Engine Journal

Study reveals key factors correlated with higher Google Shopping rankings, including, pricing, reviews, and website authority. Lower prices and strong customer reviews appear to improve rankings. Website authority and backlinks correlate with success. Fast shipping and clear return policies matter. SEJ STAFF Matt G. Southern 3 min read A new study analyzing 5,000 Google Shoppin...
January 15

【roulette google】 Português – Agência Brasília

https://news.google.com/rss/articles/CBMieEFVX3lxTFBhQnNQeFlGN2g5YlV4bG9iZ1NrZVlFVDF0MmdSU3R4TS1wOVoxanZBRjM5NGQzTDAyVUVNUEVmVlFuUmRhMW1saWVUdHRWb2NKejBCUGs3em5KeXJMeXJ2dXBxeC1oSm5lb0tRenRuajJLRVFPMnBLOQ?oc=5The post 【roulette google】 Português – Agência Brasília first appeared on One SEO Company News.
January 15

Bing removes sneaky trick meant to make people think they’re using Google [U] – 9to5Google

A sneaky new behavior that Microsoft has implemented in Bing attempts to hide the fact that people are using Bing whenever they try to get to Google. Bing is a perfectly fine search engine, but the joke is true. For many, Bing is just a way to get to Google. In a sneaky new move, Microsoft is trying to hide that people are using Bing when they try to get to Google. The new behavior, first spott...
January 15

Search Engine Optimization (SEO) Trends for 2025 – Global Banking And Finance Review

https://news.google.com/rss/articles/CBMijwFBVV95cUxPSmFRc21vQlk3VktQMmZyX3VTSGI4Vk5ad3dNRERxbFNTVjItNzlRck5DSHpjUmxoUTNKeVlNTndyemdmWk1CU0phQU9aQ3Zhanh2dzA1WEV0bW9RTWhxWjRQNGp3d3VkNjZJX0dCc3VOR0RGOEZ5djhYWHp4TjFNNWw1c0NBVm80MFpESjBvRQ?oc=5The post Search Engine Optimization (SEO) Trends for 2025 – Global Banking And Finance Review first appeared on One SEO Company News.
January 15

2025 trend: Generative search will become the new normal, shaking up ad spend – eMarketer

Retailers and tech giants are rushing to roll out AI-powered search. Amazon and Walmart are among the retailers that have implemented generative search on their shopping platforms. Tech heavyweights are also moving quickly. Meta is working on its own AI-powered engine, while other players have rolled out search functions, including: Google: AI Overviews OpenAI: SearchGPT Perplexity: Pro Sear...
January 15

Google Search seemingly just hit its lowest market share since 2015 – 9to5Google

Google Search has been a dominant force in search for years now, but slowly it seems to be eroding as competitors get better, and as Google Search continues to grow a reputation for being worse and worse at its core job. And, now, Google Search appears to have hit its lowest market share in a decade. As first spotted by SearchEngineLand, Google has dropped below 90% share in the worldwide searc...