Google Shopping Rankings: Key Factors For Retailers – Search Engine Journal
Study reveals key factors correlated with higher Google Shopping rankings, including, pricing, reviews, and website authority.
- Lower prices and strong customer reviews appear to improve rankings.
- Website authority and backlinks correlate with success.
- Fast shipping and clear return policies matter.
A new study analyzing 5,000 Google Shopping keywords sheds light on the factors that correlate with higher rankings.
The research, conducted by Jeff Oxford, Founder of 180 Marketing, reveals trends that could help ecommerce stores improve their visibility in Google’s free Shopping listings.
Amazon Dominates Google Shopping
Amazon ranks in the #1 position for 52% of Google Shopping searches, outpacing Walmart (6%) and Home Depot (3%).
Beyond Amazon’s dominance, the study found a strong correlation between website authority and rankings, with higher-ranking sites often belonging to well-established brands.
Takeaway: Building your…
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source: https://news.oneseocompany.com/2025/01/15/google-shopping-rankings-key-factors-for-retailers-search-engine-journal_2025011559868.html
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