PPC diagnostics: How to find and fix the root cause of low conversions – Search Engine Land
Picture this:
A campaign you manage has been doing well for months. One day, you check on the performance only to see that conversions have dipped.
If you work with Google Ads long enough, you’ll inevitably encounter this situation.
However, what sets exceptional PPC marketers apart is their ability to prevent the problem from escalating and take control with confidence.
When conversions decline, clients aren’t happy.
The solution is singular and straightforward: Increase the campaign’s traffic volume, conversion rate, and conversion volume.
You’ll typically want to do this as you reduce the CPA or increase ROAS (both of which can suffer when conversions dip) while staying within budget.
10 common causes of low conversions in Google Ads
Seeing a dip in conversions can be worrying, especially if clients ask questions you can’t answer immediately or if there are other issues with the account.
It might be tempting to jump into the settings and start making changes, but that’s rarely…
The post PPC diagnostics: How to find and fix the root cause of low conversions – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/01/16/ppc-diagnostics-how-to-find-and-fix-the-root-cause-of-low-conversions-search-engine-land_2025011659875.html
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