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“Private search term” reporting in Performance Max campaigns was spotted in Google Ads, highlighting queries with fewer than 50 unique searches over the past 90 days. This change could affect how advertisers can view and analyze search query data in Performance Max campaigns, potentially impacting their ability to optimize based on specific user searches. This would be a welcome update as adver...

A new “Used since” column reveals when assets were added to Google Ads accounts, giving advertisers crucial historical context for managing their creative assets. The addition of this timestamp feature addresses a common pain point for digital marketers who inherit or audit accounts, as they previously had no easy way to determine how long specific assets had been in use. Details. The new colum...

Traditional keyword strategies and ranking tactics are losing ground to a more dynamic approach in which optimizing for search now means optimizing for every platform and user interaction. This evolution is appropriately being called “Search Everywhere Optimization.” The redefined SEO reflects how AI is not just changing how people find information but also how businesses need to think ab...

https://news.google.com/rss/articles/CBMiiwFBVV95cUxQdGhSOHpqVGUybmEyNUVURXRER05uZWU0SnZyZHBsNE92M0ZlYVp3cklxQ1VseHJDQjhCaUlnMzRHNW91b0o0Y3N1YmxwTzlITF9rLWxfRmpIZkduMVp2VURkdlhhUk9TYXpEbkdQZW9pYXpEeExzUUI2ZW5UMUVDV3ljUGEzQ1VFSWNN?oc=5The post When Google Altered Its Ad Rules, Charities Paid the Price – The New York Times first appeared on One SEO Company News.

https://news.google.com/rss/articles/CBMihAFBVV95cUxQQlkzc0dfdjRYd2hrUDVwVlBYYTBSOUZITTJwWjR4cHNvTWo3RFdQVU5od0VLdnFlTHpfakxfQUJKanc4UXoyaHBpRUF4MGtFaHMtUEpWY1ZBUEVPcWFnNDZjV3JMZWlJX1BPUU9LdWs0Xy10VHRMdmxZQW9KVndqeGQyMk8?oc=5The post Evolving SEO for 2025: What needs to change – Search Engine Land first appeared on One SEO Company News.

In SEO, we often operate under the assumption that more is better: more content, more pages, more keywords, more traffic. The expectation is that more of these elements will lead to more revenue. With generative AI, this belief has only grown stronger, enabling content production at an unprecedented scale. But what if more isn’t the answer? The pursuit of maximalism has led to significant chall...

https://news.google.com/rss/articles/CBMifEFVX3lxTE1QTG9ZYkQ4V3ZwNEttVHl4TE1kc093Tl9kUTdwRkpyaXpPYkQ5MnFxZHpOdUxzZ1lOc25VYVF2X2hEQzJZb1BoVTN1NS1sQVhjOGhrZDJOczBVX0VPUU1lRTVWcTBwdE1aQUpkSlFMcVNxQ2FpV0pPWTQ4dV8?oc=5The post Microsoft Bing Now Hiding Google Search Results – Search Engine Roundtable first appeared on One SEO Company News.

Google is testing AI Overviews that offer a toggle to turn on and off translations and/or just show the translations by default. These were spotted by two people who shared them with me – here are screenshots of them: @ilyasycom spotted the AI Overview translate toggle: https://news.google.com/rss/articles/CBMiggFBVV95cUxNWnF5cGZYYkozVTFnVmZ0TUJzZjhleTlSanRldm95cXZnZnlSeC10c2RrRG1fM2pPbVZsUVdkQ...

Microsoft is testing a new search setting named Adaptive Zoom. I am not exactly sure what it does, I tried to toggle it on and off and see how clicking on results or links or pagination changes but I don’t see any changes. So I am missing something here. This was spotted by Radu Oncescu first who posted about it on Bluesky – I was able to replicate it, here is a screenshot: Forum discussion at ...

Is It Worth Paying for a Premium Search Engine? Read Full Story: https://news.google.com/rss/articles/CBMifEFVX3lxTE4xUkdzQ2lfdlBzSmhqcEdPc3RiUllDVzhMMllkVE5hU0hRSU9kNm84NnVBTkpYZ05yUXhiM3MtWlJCZjVZU2dQUE9YWm51S1cwWlFZSTVmS2pLWUFpd0M0ZHhNR21sVGJGb2hsczViVGlYbHl4WlNJYUhuY3g?oc=5The post Is It Worth Paying for a Premium Search Engine? Here Are My Thoughts After Testing – MUO – MakeUseOf first app...