kisspr

Credit: Geico Women athlete sponsorship deals are up 20% “Sponsorships of women athletes, when measured by the number of deals, grew 20% in the year ending Sept. 2022, compared with 2% for men, according to a new recent report by SponsorUnited, a sports and entertainment platform that tracks sponsorships and endorsements,” Ad Age’s Erika Wheless reports. The details: “The report looked at 6,330...

Google Analytics 4 is the latest iteration of Google Analytics, and whether you like it or not, it will be your go-to for organic SEO user data next year. It has more connectivity than Universal Analytics, so it’s a good idea to get everything working together. Why Should I Link GA4 & GSC? You’ll probably report on both of these things separately, so it’s a good idea to get them working...

Finance companies typically seek to portray the core values ​​of trustworthiness, strength and maturity. We’ve just sent you your free logo ebook. A lion head logo must be the only way to represent these values, right? Not quite. Being in the numbers business doesn’t mean that you can get away with a run-of-the-mill logo. There are many creative ways to do justice to your values ​​and...

good morning everyone – Have you enjoyed the Los Angeles-themed tracks this week? I sure have! Your hoddler-in-chief has one more treat for you. Just scroll on down. I have to say that today’s hoddle is going to be a short one, as fitzie is rushing to get this done before he goes to a concert in Washington. Who will fitzie see? That will be revealed next week, but here’s a hint: They were featu...

WARRINGTON-based digital PR, SEO and content marketing agency, No Brainer, has won the SEO and digital PR brief for the UK’s biggest private personal alarms provider for older people. No Brainer won a competitive pitch for the brief and is now helping TakingCare Personal Alarms develop a winning SEO, content and link-building strategy, as well as creating SEO content, editorial newsjacking and...

Exclusive The Business Secretary Mr Rees-Mogg and the recently appointed Trade Minister, Dominic Johnson, are co-founders and shareholders in Somerset Capital Management LLP, which holds around 2.5 million shares in a Russian internet giant The Business Secretary Jacob Rees-Mogg and the recently appointed Trade Minister, Dominic Johnson, are to offload their holdings in a firm that has strong f...

Experts say the move would allow Beijing to expand its reach to more countries The Chinese mapping service application Baidu Maps now prioritizes the use of China’s in-house BeiDou Navigation Satellite System (BDS) over the U.S.-operated Global Positioning System (GPS). Analysts believe the move would allow the Chinese Communist Party (CCP) to expand the reach and use of its in-house satellite ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marvelous Marketing Disney and Target are a bellwether case study for how deeply interwoven major enterprise marketing partnerships can be nowadays. In 2019, Target and Disney announced an advertising attribution product based on the Google Cloud Platform to attribute retail sales to TV ads. It was essentially a way f...

Freelancing and crowdsourcing marketplace Freelancer.com has revealed search engine marketers (SEM) are less in demand than SEO, Youtube and traditional advertisers in its quarterly Fast 50 Index for Q3 2022. The index is based on data from 296,000 online jobs posted on Freelancer.com between July 1 to September 30, 2022 and showed that tech-related jobs dominated the rankings when comparing Q3...

The National Cattlemen’s Beef Association in the US has called on Google to rethink a new “sustainability search” feature that it says ignores the science demonstrating beef’s sustainability and value to the environment. NCBA president, Don Schiefelbein, a Minnesota cattle producer, believes the new search feature being trialled by Google stands to bias consumers against beef by providing inacc...