How Geico, New Balance and Louis Vuitton brand affinity correlates to the videos people watch: Datacenter Weekly – AdAge.com
Credit: Geico
Women athlete sponsorship deals are up 20%
“Sponsorships of women athletes, when measured by the number of deals, grew 20% in the year ending Sept. 2022, compared with 2% for men, according to a new recent report by SponsorUnited, a sports and entertainment platform that tracks sponsorships and endorsements,” Ad Age’s Erika Wheless reports.
The details: “The report looked at 6,330 sponsorships across professional and college sports from Sept. 2021 to Sept. 2022,” Wheless notes.
Essential context: “Men, though, still dominate when it comes to dollars,” Wheless adds. “All 10 of the world’s highest-paid athletes are men, according to Forbes, whose annual list includes earnings both on and off the field of play.”
Macroeconomic news and data in a nutshell
• “Soaring rent, food costs keep U.S. inflation on front burner; labor market tight,” from Reuters.
Read Full Story: https://adage.com/article/datacenter/how-geico-new-balance-and-louis-vuitton-brand-affinity-correlates-video-consumption/2442731
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