New Google search feature misrepresents beef’s environmental impact: NCBA – Beef Central

The National Cattlemen’s Beef Association in the US has called on Google to rethink a new “sustainability search” feature that it says ignores the science demonstrating beef’s sustainability and value to the environment.

NCBA president, Don Schiefelbein, a Minnesota cattle producer, believes the new search feature being trialled by Google stands to bias consumers against beef by providing inaccurate climate information on cattle production.

“Google is using its billions of dollars of resources to target cattle producers and ignore the science that demonstrates beef’s sustainability and value to the environment,” Mr Schiefelbein said.

“Cattle producers have a demonstrated record of continuous improvement, which has led to the United States recording the lowest global greenhouse gas emissions from beef while contributing to food security for the world.

“Additionally, cattle production protects green space, upcycles grass and forages, and provides consumers with a lean protein source…

Read Full Story: https://www.beefcentral.com/news/us-cattle-body-denounces-new-google-search-feature/

The post New Google search feature misrepresents beef’s environmental impact: NCBA – Beef Central first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/10/13/new-google-search-feature-misrepresents-beefs-environmental-impact-ncba-beef-central_2022101333186.html

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