What’s The CPA On The MCU?; Kroger And Albertsons Merger Rumors – AdExchanger

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Marvelous Marketing

Disney and Target are a bellwether case study for how deeply interwoven major enterprise marketing partnerships can be nowadays.

In 2019, Target and Disney announced an advertising attribution product based on the Google Cloud Platform to attribute retail sales to TV ads. It was essentially a way for Disney and Target to understand how effective their co-marketing efforts were at selling Disney items in stores, and vice versa in promoting film releases.

Apparently, it worked pretty well. At least, the companies have gone well beyond doubling down on the approach.

This weekend, for instance, before the release of the newest sequel in Disney’s “Black Panther” series, Disney and Target will unveil a co-produced commercial featuring a star from the movie as a Target sales associate helping young girls with science-related projects. (The spot also heavily features LEGO products, another…

Read Full Story: https://www.adexchanger.com/ad-exchange-news/friday-14102022/

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source: https://news.oneseocompany.com/2022/10/13/whats-the-cpa-on-the-mcu-kroger-and-albertsons-merger-rumors-adexchanger_2022101333205.html

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