kisspr

Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Some advertisers are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. Search Engine Land recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their...

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Heartbroken marketers across the world have been flooding Twitter to pay their respects, with some even holding their o...

Editor’s Note: Matt Matteson has had so much fun writing his Ask Matt column for the past 10 years that he volunteered to produce this special lookback. With no hesitation we said yes. Matt pulled some of the 600 stories the Lightning has published since 2013 and, where possible, offer a quick update. Sure, not all were relevant today, like where to watch the 2017 eclipse of the sun or the hist...

In the 2023 ECNL Girls U18/19 Champions League title match, Slammers FC HB Køge and Michigan Hawks took the field with their eyes set on lifting the ECNL National Championship trophy to conclude an outstanding season of competition. In the opening 20 minutes both sides had some good chances, but largely were playing their way into the game, trying to not make any errors to give their opponent t...

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing data, but we were greeted by an ominous message when we logged into our account this morning: “This property is scheduled to stop processing data very soon. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Th...

SERP results or Search Engine Results Page results are the listings displayed by search engines when a user enters a query. Each time someone searches for a specific keyword or phrase, search engines like Google, Bing, or Yahoo display a set of relevant websites and other types of content on their search engine results page (SERP). This article aims to provide an exhaustive and comprehensive un...

TOKYO — Yahoo Japan is considering having another company provide its search engine technology, which is currently supplied by a Google affiliate, Nikkei has learned. Yahoo’s contract with Google expires at the end of March 2025. To determine whether to renew the agreement, the Japanese company has begun an internal technical test called a “bucket test,” according to people familiar with the ma...

In Thailand, online shopping appears to have become the desired norm, with a proportionate increase in consumer expectations, per a survey by advertising consultancy Wunderman Thompson. The data suggests that Thai patrons are willing to increase their online spend provided their experience includes sped up delivery schedules among other factors, according to digital and customer relationship m...

Like Henry Higgins, the phonetician from George Bernard Shaw’s play “Pygmalion,” Marius Cotescu and Georgi Tinchev recently demonstrated how their student was trying to overcome pronunciation difficulties. The two data scientists, who work for Amazon in Europe, were teaching Alexa, the company’s digital assistant. Their task: to help Alexa master an Irish-accented English with the aid of artifi...

Rumors are circulating that Tesla is planning to rev up the base battery of its Model 3. Reports from China hint at an upgrade from a 60 kWh to a 66 kWh battery pack, promising a 10% boost to the EV’s driving range. The speculated move is tied to Tesla’s ambitious Project Highland, expected to introduce an array of improvements to the Model 3’s design and performance. Model 3’s Battery Upgrade:...